x Fashion Label Brasil - Programa de Internacionalização da Moda Brasileira

Four ABEST associated brands land in France




Between March 2nd and 5th, four ABEST associated brands participate in the Premiere Classe Tuilleries, a renowned fashion fair destined for accessory brands that takes place in Paris. The participating brands are: Ciao Mao, Regina Dabdab, SERPUI and Veja Shoes.

This is another action promoted through Fashion Label Brasil - the Internationalization Program of the Added Value Brazilian Fashion, created by ABEST in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Following the success of the previous edition, the Ciao Mao brand returns to France with new goals. "We want to increase our presence in European countries such as France, Portugal and the United Kingdom and, especially, to enter the German market, in addition to establishing new contracts with stores in the United States.

As Premiere Classe is an event that welcomes buyers from all over the world to find quality and innovative products, Ciao Mao also plans to expand its business to Asia. "We already had interested buyers from South Korea and China, and we also know that our products have great appeal to the Japanese customer," concludes Daniel Hayashi, marketing and commercial manager.

Regina Dabdab, in turn, who specializes in jewelry, intends to expand her presence in all continents, but with special attention to the Middle East. "We have already worked with several customers in Europe, Asia and America. The expectation with this fair is to increase the points of sale in the global market by 50% ", says the designer.