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Tip Toey Joey starts international expansion strategy




The children's footwear brand Tip Toey Joey will expand its overseas operation this year by investing R$ 1.5 million in communication, warehousing and logistics systems to locally serve markets in the United States, Canada, Australia, New Zealand, and several other European countries - including France, Sweden and England.

Part of the strategy is the brand's debut in the Paris and New York editions of Playtime, one of the largest children's fashion fairs in the world, taking place this weekend and next month, respectively. According to market estimates, this industry in the United States was worth US$ 156.8 billion in 2015 and is expected to keep rising until 2020 *, and that led Tip Toey Joey to direct most of its investments to the country.

* Data from the report “Kidswear Market Report 2016 – How the global childrenswear sector has evolved and what are the future trends”, by the fashion and luxury consulting company Fashionbi, with headquarters in Milan.