As of Tuesday (01), the first digital edition of Coterie goes online and Brazil will be present with a delegation composed of 28 brands, among clothing and accessories companies.
It has never been easier to get in touch with the best of the Brazilian fashion. This year, buyers from around the world have access to the hottest spring/summer collections in the market on the special page of the Brazilian pavilion (here).
The participation of the Latin American country takes place thanks to the support of Texbrasil, Fashion Label Brasil and Precious Brazil -- internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Designers) and IBGM (Brazilian Gems and Precious Metals Institute), respectively.
The Brazilian bossa
According to Texbrasil executive manager, Lilian Kaddissi, Brazilian fashion exhales originality, and many of our creations are inspired by diversity: "We have creative and authentic designs, with exclusive prints and colors that reflect our cool lifestyle. Coterie's buyers will be able to check a little bit of this Brazilianness that composes our fashion in the collections exhibited by the companies of our delegation. They are multicultural pieces, made with innovative materials and original designs," says Lilian Kaddissi.
Brazilian brands are concerned with sustainability and continue to advance through actions and technologies that reduce the environmental impact in their production. Moreover, Brazil is currently a technological hub, with companies working hard to create solutions that reduce damage to the environment.
"Coterie is an important tradeshow for the promotion of Brazilian fashion in the American market and our participation in the event only reinforces the creativity potential of our designers in this unique moment. More than an alternative, digital will be a reality and it's very positive to see events that we respect moving in this direction," explains Alberto Hiar, president of ABEST.
"Virtual events offer new business opportunities for national brands and the Precious Brazil project supports and encourages Brazilian brands to participate in these highly expressive actions worldwide in order to maintain their presence abroad," explains Clarissa Maciel, manager of Precious Brazil.
In the Brazilian pavilion, the exhibiting brands are divided in four themes: beach fashion and activewear, casual fashion, children fashion, accessories.
Among the beachwear companies are Adriana Degreas, B Luca, La Sìrene, MOS Beachwear, Serpentina, Yukio, Rio de Sol and Dalai. In the casual fashion are included Ampersand Heart, Andrea Bogosian, Andreza Chagas, Daniella Martins, Iorane, Lança Perfume, Leafy, Maria Pavan, Paola Bernardi and Raissa. The accessory brands are Camila Vieira, Eneida França, Flex Jewel, Gissa Bicalho, Lavish, Lis Fiaschi, Matri, Ryzi, SERPUI and Nádia Gimenes.
Access the country page at Coterie and let yourself be surprised by all the Brazilian summer bossa: https://www.coteriefashionevents.com/en/digital-trade-event/about.html.