A delegation of 14 Brazilian companies participated in the Coterie apparel and accessories show. During the event, held from September 15 to 17 in New York, in the USA, the companies made sales of USD 853,900 and expect to sell an additional USD 1.9 million over the next 12 months.
The Brazilian group relied on support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil programs — internationalization programs that are held through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association) and ABEST (Brazilian Association of Fashion Designers), respectively.
Among the companies presenting their collections to the North American public were Texbrasil brands (Charmosa, Colcci, Haes, Juliana Sanmartin, Maria Pavan, PatBO, Rio de Sol and Skazi) and Fashion Label Brasil brands (Glorinha Paranaguá, Iorane, Lavish, Paula Torres, Ryzi and SERPUI).
According to Letícia Morato, who is with Skazi’s export area, the show once again resulted in sales for the Minas Gerais fashion label. “This is our fifth edition of Coterie. This time, we are showing our S/S and resort 2020 collection, which was a real hit. We found customers in new countries and also welcomed old customers who are already loyal to Skazi,” she explains.
Lilian Kadissi, Executive Manager of Texbrasil, explains that Coterie is a showcase for Brazilian labels interested in the North American market. “Coterie is an important hub for business. For 15 years, we have supported Brazilian companies at the event and with each edition we have strengthened our relationship with local buyers and buyers from outside the US who visit the event,” she says in closing.
This year, the show held the first edition of the Coterie Awards, which honors companies showing at the event. Among those nominated were five Brazilian apparel and footwear brands.
PatBO competed in the “Social Media Innovator” category, while Bossa Concept was in “Outstanding Shoppable Content” and Ryzi and Yukio were in “International Designer to Watch,” with Melissa competing in the “Stand Out Collaboration” category.
Among winners were footwear brand Melissa and apparel brands Bossa Concept and Yukio.