x Fashion Label Brasil - Programa de Internacionalização da Moda Brasileira

Osklen continues Rio de Janeiro Restinga Vegetation Recovery project





Progressing with the ASAP movement, OSKLEN calls for the urgent need to adopt a lifestyle aligned with sustainable social and environmental practices, and the Janeiro collection reaffirms this commitment through its projects in partnership with Instituto-E. 

The integration between the boardwalk and the sand is a scenario of one of these emblematic projects, the Restinga (aspit and a distinct type of coastal Tropical and subtropical moist broadleaf forest, found in eastern Brazil. Restingas form on sandy, acidic, and nutrient-poor soils, and are characterized by medium-sized trees and shrubs adapted to the drier and nutrient-poor conditions) Vegetation Recovery. Through this pioneering initiative, which began in 2009, more than 107640,000 square meters of flower beds have been created and covered with over 40,000 seedlings of plants typical of this beachside vegetation, re-establishing for its visitors an even more beautiful scenery, which graced the carioca (a demonym used to refer to anything related to the City of Rio de Janeiro as well as its eponymous State of Rio de Janeiro) border until the 1950s. 

In addition to contributing aesthetically, restoring the original flora and fauna, and stimulating the environmental education of hundreds of public-school students who lend a hand in periodic replanting, these beds also help maintain a milder local temperature and prevent sand from shifting on storms and strong winds days. It is an example of a successful public-private partnership that benefits millions of people by promoting the practice of citizenship and good care for a space that is everyone's business.