Between September 15thand 17th, a delegation with 14 Brazilian companies landed in New York City, United States. The brands attended the Coterie apparel and accessories trade show with the support of Texbrasil (Brazilian Fashion Textile Industry Internationalization Program and Brazilian Fashion) and Fashion Label Brasil- internationalization programs in partnership with Apex-Brasil (Brazilian Agency for Promotion of Exports and Investments), Abit (Brazilian Association of Textiles and Apparel) and ABEST (Brazilian Fashion Designers Association).
Among the companies that will debut their summer 2020 collections at the event are Texbrasil brand members (Charmosa, Colcci, Haes, Juliana Sanmartin, Maria Pavan, PatBo, Rio de Sol and Skazi) and Fashion Label Brasil brand members (Glorinha Paranaguá, Iorane, Lavish, Paula Torres, Ryzi and SERPUI).
Rio de Sol is one of the companies that will attend Coterie. This is the first edition for the beachwear brand at Coterie. Rio de Sol owner Gian Guatierri stated that the expectations for the company's debut in the foreign market are exciting.
“Our competitiveness will not be based on retail costs, as the US market has high rates for Brazilian companies, but we’ll focus on the quality and creativity of our products,” says Guatierri. He also states that Rio de Sol's delivery rigor will play in favor when it comes to winning new customers.
SERPUI is a veteran at Coterie; the brand has attended the Parisian trade show for the last 15 years. “Coterie was, undoubtedly, a great showcase of my work for the international market. Throughout these years, we have been able to retain American customers by bringing Brazilianness through our colorful and cheerful bags. The international buyer realizes that we are a Brazilian brand thanks to this innovative and fun DNA,” concludes Serpui Marie, designer of the brand.
Texbrasil executive manager Lilian Kaddissi comments on the Brazilian attendance in the trade show: “We have been supporting member brands of our internationalization program in the event for almost 20 years. This work has borne fruits, especially with US buyers who already have established relationships with many brands.”
Kaddissi also explains that the Brazilian attendance frequency at the trade show also adds to the image of national products in the apparel market. “Americans already know the name of many Brazilian brands. The business platform is a true showcase in this sense,” she concludes.