Between July 13thand 16th, a group of 37 Brazilian brands invaded Miami, in the United States. The city hosted the SwimShow and Cabana beachwear and resort trade shows. Brazilian companies exhibited their new collections and together dealt USD $ 3 million in sales. The outlook for the next 12 months is beyond expectations: USD 9.1 million in business.
The Brazilian brands were part of an effort supported by the Brazilian fashion export programs Texbrasil (Brazilian Fashion Textile Industry Internationalization Program), Abit (Brazilian Association of Textiles and Apparel), and Fashion Label Brasil, created by ABEST (Brazilian Fashion Designers Association), both in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
From July 13thto 16th, 20 Brazilian companies debuted their collections to buyers and attendees at SwimShow. Texbrasil brand members (Sol e Energia, Rio de Sol, Karla Vivian, Art Stilo, Planet Sea, Bikiny Society, Charmosa, Feriado Nacional, Amir Slama, Hype Brasil, Guria Beachwear, Maryssil, Despi and Lybethras) were part of the business platform alongside Fashion Label Brasil brand members (Salt Sun & Bikinis, Hype Beachwear, MOS Beachwear, Batiche, La Sirene, Larissa Minatto and Shorts.Co).
In this trade show edition, Charmosa Swimwear showed its collection in a fashion show. It was the company's first time at SwimShow and, according to Neide Hall, Charmosa’s owner, the sales results were very satisfactory. “Buyers saw the outfits in the models and were attracted by the versatility of the pieces and, mainly, by the fact that they are made with biodegradable fabrics. The laser-cut beach coverups also attracted curious glances,” she comments.
Between July 13th and 15th, a group of 17 Brazilian companies attended the Cabana trade show. Among this edition attendees were Fashion Label Brasil brand members (Água de Coco by Liana Thomaz, Akra Collection, Barthelemy, Blue Bird Shoes, Catarina Mina, Esc, Lily Franco, Parioca, Rosa Chá, SERPUI, Sinesia Karol, Triya and Vix Swimwear) and Texbrasil brand members (Adriana Degreas, Clube Bossa and PatBo).
“With ABEST and Apex-Brasil support we had the opportunity to take part in another trade show edition, showing innovative pieces to international buyers and fashion editors. In order to grow in the foreign market, we need to invest in the association's portfolio trade shows”, says Marcia Kemp, from Nannacay.
For Lilian Kaddissi, Texbrasil's executive manager, the results of the trade shows deals were excellent. “The Brazilian presence at SwimShow and Cabana was a success, we have good sales deals and expectations. I believe all this was thanks to our products, which besides having high added value, are desirable out there. After all, we sell more than bikinis, we sell the Brazilian lifestyle,” she explains.
In addition to the trade shows, the city also hosted other independent events, such as the Beach Day promoted by Cia Maritima at Hotel W, with the support of Fashion Label Brasil. At the time, international buyers and opinion makers had a new experience with unique marketing actions and exclusive gifts. In addition, the new Summer 2020 collection entitled Trópicos (Tropics) was debuted. "It was the first major event of the brand in Miami outside one of the brand's retail outlets in the city. We certainly had a very positive result, being able to bring the Cia. Marítima women’s lifestyle experience from Brazil to the US", comments Flávia Vagen, the brand marketing director.