Brazilian brand Osklen was recognized for its sustainable practices during Paris fashion week. Osklen’s bag line, made with pirarucu (a species of arapaima native to the basin of the Amazon River. It is among the largest freshwater fish. The species is an obligate air-breather and needs to come to the surface regularly to gulp air) leather, has just been awarded the Green Carpet Challenge (GCC) Brandmark by Eco-Age, a company created by activist Livia Firth. Eco-Age's job is to help brands understand how they can add sustainability to their existing brand strategy, meeting standards of business ethics and corporate behaviors.
Pioneer in the use of pirarucu leather, the bags are made in partnership with 378 riverside communities of the State of Amazonas and the State of Acre, Brazil. The production technique was developed in partnership with Instituto-E: the skin, which used to be discarded as waste after meat consumption, became a source of income for 378 riverside communities and currently accounts for 48 % of Osklen leather accessories.
The GGC Brandmark by Eco-Agehas already been awarded to international labels such as Stella McCartney, Gucci and Choppard, and it was recently awarded to another brazilianl brand, Nannacay.