From July 06thto 08th, a group of Brazilian brands are headed to Paris to attend the UNIQUE BY MODE CITY, an important trade show in the fashion segment of beach, fitness and lingerie wear.
This edition of the event has 18 Brazilian companies as attendees at the Paris event that takes place in Porte de Versailles, simultaneously to the traditional tradeshow Interfilière. This effort is made possible by the Brazilian fashion internationalization projects Fashion Label Brasil - Program of Internationalization of Value-Added Brazilian Fashion) from ABEST (Brazilian Fashion Designers Association), Texbrasil (Brazilian Fashion Textile Industry Internationalization Program) and Abit (Brazilian Association of Textiles and Apparel), both in partnership with Apex-Brasil (Brazilian Agency for the Promotion of Exports and Investments).
Among the attendees are some Fashion Label Brasil brand members: Água de Coco por Liana Thomaz, Batiche, Hype Beachwear, La Sirène, Larissa Minatto, Lenny Niemeyer, Marta Reis, Salt Sun & Bikinis, Shorts.co and Sinesia Karol. Texbrasil also has attendees in the event: Amir Slama, Bikiny Society, Emporio Zart, La Clofit, Maryssil, Ouseuse, Rio de Sol and Serpentina.
Brazil was honored at Unique by Mode City trade show last edition, which happened July 2018. It featured an exclusive fashion show with looks from companies that attended the fair. In addition, the organization of the event conceded the "Designer of the Year of 2018" award to Brazilian fashion designer Lenny Niemeyer, the soul behind of the homonymous beachwear brand.
"Unique by Mode City is Europe's premier beachwear trade show and a showcase for the rest of the world. The presence of Brazil has been growing continuously and we are honored with the recognition we had in the last edition with the award given to Mrs. Niemeyer. In addition to generating expressive business and network, events like this help to position the country and Brazilian fashion in a market that welcomes buyers and opinion makers from all continents," says Paulo Lourenço Bartholomei, ABEST’s CEO.
For Lilian Kaddissi, Texbrasil executive manager, this action was very important to consolidate the image of Brazilian fashion in the French apparel market. "I'm sure this year we will reap the rewards of the exposure we started to have in the last edition. Actions that promote our image like this are important for, aside to strengthening the Brazil brand, bringing our companies to the spotlight.” And she concludes: "We are also confident with the potential of generating more business. UNIQUE is an interesting ecosystem, it attracts a good selection of European buyers and the attention of the final consumer."