From March 1 to 4, six Brazilian brands were in Paris for the F/W edition of Tranoï, which was held in parallel with Paris Fashion Week. The group, which included the Skazi, Iorane, Vitor Zerbinato and Arte Sacra apparel companies and two fine accessories brands, rennheisen Jewelry and Cerra D’ouro, did USD 268,000 in sales during the traditional event. Additional business of USD 852,000 is expected over the next 12 months.
The brands were in the French capital with the support of the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), Fashion Label Brasil and Precious Brazil export programs — carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Fashion Designers) and IBGM (Brazilian Institute of Gems and Precious Metals).
In addition to showing the latest from the Brazilian brands, representatives also made new contacts with quality international buyers. In total, the group reported making 136 new contacts over the event’s four days.
According to Lilian Kadissi, Executive Manager of Texbrasil, sales results were positive. “The selection of brands that we took to the event showed collections geared toward this market, and by the looks of it, we were able to captivate buyers and close deals,” she says.