From March 1 to 4, six Brazilian brands will be in the French capital for the F/W edition of Tranoï, a traditional event held in parallel with Paris Fashion Week.
The group includes the Skazi, Iorane, Vitor Zerbinato and Arte Sacra apparel companies and two upscale accessories brands, Brennheisen Jewelry and Cerra D’ouro. Brazilian participation at Tranoï relies on support from the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil and Precious Brazil export programs, respectively carried out through partnerships between Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Fashion Designers) and IBGM (Brazilian Institute of Gems and Precious Metals) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
Attendance for the year’s first edition of the show is expected to be at around 10,000 during the event’s three days, including buyers from across Europe and visitors.
According to Lilian Kaddissi, Executive Manager at Texbrasil, the European market is competitive, which is why companies adapt their collections to this public’s tastes.
“For this edition, our group is bringing high value-added products. We expect the companies to increase their range of European contacts during the show, which usually brings together quality buyers from the continent and abroad, and they do business,” she explains.