From February 25 to 27, 17 Brazilian brands will be in the city of New York, in the USA, for the first 2019 editions of Coterie, one of the year’s most highly anticipated apparel shows, and Curve, an underwear event also held at the Jacob Javits Center in parallel with Coterie.
Fifteen Brazilian companies Juliana Sanmartin, PatBo, Colcci, Skazi, Patricia Motta, Gilda Lacerda, Haes, Iorane, Maria Dolores, Reina, Paula Torres, SERPUI, Lavish, Gissa Bicalho and Cecilia Prado are attending Coterie with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil – both carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers), respectively.
The event will introduce the latest apparel, accessories and women’s footwear for F/W to a select group of North American and international buyers. Minas Gerais-based brand Skazi is taking part in the show for the first time and Leticia Morado, in charge of exports for the brand, says that one major difference of this event is its power to bring together quality buyers.
“This is why we always come back: even though the show takes place in the USA, it allows for contact with a very rich variety of customers from around the world. We are event taking a product mix that was adapted for buyers from the Arab Emirates and Asia, who usually like clothes with higher necklines and fewer cutouts,” says Leticia.
While the Mari M and Recco Lingerie brands are showing their latest in underwear at Curve, an event focusing on this segment – both with the support of Texbrasil. This is the second year in a row that the companies are at the show, which now takes place at the same time and place as Coterie.
According to Lilian Kaddissi, Executive Manager at Texbrasil, both Coterie and Curve are excellent platforms for prospecting business. “The Brazilian delegation is strong at these F/W editions. We bring in products with high added value. We are ready to negotiate and close orders,” says Lilian.