From February 10thto 12th, Brazilian shoe brand Tip Toey Joey attends Playtime trade show, one of the largest children's fashion fairs in the world, held in New York.
Tip Toey Joeyis supported by Fashion Label Brasil - Program of Internationalization of Value-Added Brazilian Fashion, created by ABEST in partnership with Apex-Brasil (Brazilian Agency for Promotion of Exports and Investments) whose objective is to aid and encourage companies with high export maturity through attendance in trade shows or showrooms in target markets of the programs.
As a strategy to encourage business on American soil, the brand is committed to a sustainable production process with the launch of GREENY, a shoe made from leftover leather from past productions and mixed with natural rubber to create an innovative sole that reduces waste leather in the factory.
"This will be the fifth consecutive time that we have attended Playtime New York trade show and with each edition we return home with better results than the previous time. This shows us that we are on the right track to put the United States as the main target of the expansion plan. This gives us more security to drive even more investments into this market in 2019, "said Tatiana Fernandes, Tip Toey Joey commercial director.