Carioca in essence, with an aesthetic sense and a passion for fashion, Betina De Luca began her career early. At the age of 18, she inaugurated Bebel, a multibrand shop responsible for the Rio-SP connection of new designers. Connected, she traveled the world for inspiration. A graduate in journalism, she also specialized in fashion marketing, goldsmithing and design, with a degree from Central Saint Martins in London.
In Brazil, she worked in the style team of the carioca brand Filhas of Gaia and the marketing of Fashion Mall. In 2012, she opened the clothing and accessories label Virzi + De Luca, which became a hit in its four-year history with iconic pieces full of good humor and enthusiasts from around the world. Now, it focuses on its namesake brand, Betina De Luca, and in collaborations with current designers. Creations that are pure lifestyle.