It all started with a pair of tiny cute feet, Sofia’s feet – firstborn of Ana and Scott McInerney, Tip Toey Joey founders. She was the little muse and her footprints were the guide for Scott to design his very first baby shoe. As Sofia grew up among the beautiful green mountains of Brazil, so did Tip Toey Joey.
Tip Toey Joey was born from the simple desire to create a perfect little shoe for a baby. It was handcrafted from scratch by Scott McInerney, an Australian business accountant that after having his first child with Brazilian advertising executive Ana McInerney, decided to take a chance on kids fashion design. Focusing on shoes and using his baby Sofia’s footprints as a guide, all the work was done in the living room of their house, among the mountains of southeast Brazil. For such little cute feet, it had to be the most comfortable shoe ever! That was and still is Tip Toey Joey’s goal in producing every single pair.
WE BELIEVE THAT WHEN WE GROWTOGETHER™, WE GROW STRONGER
Growingtogether™ is what Tip Toey Joey is all about. We believe that we can only grow if we do it side by side with the ones we love: our babies and kids, our family and friends, our associates and co-workers, our partners and customers. That is why our signature is always going to be written all together – never apart.
WE MAKE THE COMFIEST LITTLE SHOES, FROM BRAZIL TO THE WORLD
More than fifteen years have passed since its very first style, the delicate Dolly. In order to ensure the highest quality standards, Tip Toey Joey has built its own factory in Brazil, developed the original stretch & stay™ system that holds the little feet so the shoes stay on, and committed to use the most comfortable materials – such as antibacterial biodegradable latex rubber from Brazilian forest trees for insole and the softest leather possible. Step by step, the brand gained the trust of parents across the world, outfitting more than a million little feet in Brazil, Australia, England, France, Sweden, Canada, and South Korea, just to name a few. Now, we are excited and proud to expand our business in the United States.