Iorane was born in Belo Horizonte for more than 20 years and the name comes from the designer of the brand, Iorane Rabello, who runs the company along with her two children. Six years ago, the brand started to invest in the retail segment when the family opened its first own store.
The brand has five own stores in the cities of Belo Horizonte, São Paulo and Miami, as well as two showrooms. Through e-commerce, it serves the entire national market and, from December 2015 onwards, it also markets in other countries, starting its international shipping. Iorane is represented in more than 800 multi-brand stores throughout Brazil.
Iorane's identity is translated into products with distinct and feminine designs and fabrics. Lace, denim and fringes are big brand bets, plus prints that are hits in all collections.