x Fashion Label Brasil - Programa de Internacionalização da Moda Brasileira


Madame de Pompadour. One of the most powerful woman in France and one of the greatest patroness of the world history. A determined woman who fought for the work and ideals of many artists such as Voltaire, Jean-Jacques Rousseau and Denis Diderot, guiding them out of the walls of France to gain not only the respect of the court of Versailles but also of the world. It was only in 1744 that Pompadour conceived her masterpiece. No, it was not the porcelain of Sèvres, nor the Petit Trianon or the Elysee Palace, but the small Alexandrine Le Normant d'Étiolles, her only daughter.

Almost three centuries later, Alexandrine is born again, with the same determination and passion of her mother: the love for the fine arts. This is the Alexandrine brand, which has a single mission: to continue the legacy of Madame de Pompadour. Through a Trust controlled by the brand’s founder, Alexandra Fructuoso, Alexandrine brings together in its universe the work of new and established designers and artists, enhancing their art and allowing their work to meet the world's eyes for appreciation. Dresses that are true artworks, objects, accessories, porcelain and art installations. Everything that draws the brand’s founder attention has one thing in common: it is made by the hands of talented craftsmen. Based on these values, the businesswoman Alexandra Fructuoso founded the cornerstone of Alexandrine, a brand that reveals luxury craftsmanship and takes fashion and art to the world.

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